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April sales sink for Ford, rise at Chrysler in the United States

April sales sink for Ford, rise at Chrysler in the United States

Ford Motor Co. on Tuesday reported dismal U.S. sales in April, 12.9 percent below the same month last year due largely to slumping car sales, while Chrysler Group reported a 1.6 percent sales increase.
Ford sold a total of 227,619 light vehicles last month, down from the 261,381 the company sold in April 2006. Car sales were off 23.6 percent, while truck sales were down 5.7 percent, the company said.
DaimlerChrysler AG's Chrysler Group saw the increase from 190,095 in April of last year to 193,104 last month.
The company said it had a strong retail month, with the Jeep brand up 29 percent due to sales of the Wrangler and Compass models.
At Ford, even the company's Ford Fusion and Mercury Milan mid-sized cars, which had been selling well in previous months, saw a decline, with Fusion sales off 2.5 percent and Milan sales down 5.4 percent.
Ford's F-series pickup trucks, traditionally the top-selling vehicles in the U.S., were down 12.4 percent for the month.
"With April behind us, we remain focused on getting the word out about the strength of our new products, and our marketing offensive is moving into high gear," Mark Fields, Ford's president of the Americas, said in a statement.
Nearly 60 percent of Ford's car decline was due to cancellation of the Taurus sedan, which ceased production late last year. The company sold 14,668 Tauruses in April 2006, mostly to fleet buyers. The company plans to rename its Five Hundred sedan the Taurus for the 2008 model year.
Ford pointed to the success of its new products, namely the Ford Edge and Lincoln MKX crossover vehicles and the Ford Expedition large sport utility vehicle, as signs that it is selling vehicles people want.
Expedition sales were up 27 percent for the month, while Ford sold 9,134 new Edges and 2,901 MKXs in April.
All major automakers were to release their April sales figures Tuesday, and industry analysts said they did not expect Ford to be alone with a poor month. Most analysts are predicting that U.S. sales overall will be down due largely to the slumping housing market, rising consumer debt and no pent-up demand for vehicles.
Gasoline prices also are at or near $3 per gallon (80 cents a liter), and many consumers were expected to delay auto purchases until they find out what will happen to gas prices during the upcoming summer driving season.
The Associated Press reports unadjusted figures, calculating the percentage change in the total number of vehicles sold in one month compared with the same month a year earlier. Some automakers report percentages adjusted for sales days, which last month was 24 and in April 2006 was 26.
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On the Net:
http://www.daimlerchrysler.com
http://www.ford.com


Updated : 2020-12-01 20:34 GMT+08:00