Alexa

London shoppers line up for debut of Kate Moss collection

London shoppers line up for debut of Kate Moss collection

Hundreds of shoppers lined up Monday for a sneak peek at supermodel Kate Moss' new collection for British fashion retailer, Topshop.
First in line outside the chain's Oxford Street store was Yasmin Kidd, 16, who queued up for a chance to snap up jeans, shirts and dresses designed by Moss. The line will formally be unveiled in Topshop's 225 nationwide stores on Tuesday
"I want to get first pick," said Kidd, who was accompanied by her mother. "I'm a fan of Kate Moss and I usually shop at Topshop."
Moss appeared briefly in the shop window in a flowing orange dress to promote the preview only moments before it began.
During the preview, Topshop will let in groups of shoppers to browse for 20 minutes at a time in order to avoid a mad scramble.
Customers will be able to try on a maximum of eight garments and will only be allowed to purchase five of them. The company hopes limiting the number of items per person will discourage shoppers from selling items on the online auction house, eBay.
Shoppers will be able to choose from 50 designs that cost from 12 pounds (euro18, US$24) for a vest top to 150 pounds (euro220, US$300) for a cropped leather jacket. Other items on sale include skinny jeans, one-shoulder minidresses, and T-shirts with the letter K woven into the designs.
The collection will include a summer line set to hit Topshop in June.