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Court orders firm to pay Ichiro NT$5 million in compensation

Court orders firm to pay Ichiro NT$5 million in compensation

A local company was found guilty of having infringed upon the right of a well-known Japanese Major League Baseball player by using his photos on its sports products and advertisements in Taiwan without proper authorization.
The Taipei District Court demanded that Chuang Hsin Corp. pay Seattle Mariners player Ichiro Suzuki NT$5 million in compensation for producing and selling products bearing images of the star outfielder. It also ordered the company to stop using old advertisements or make new ones that featured Suzuki. Of the fine, NT$3.5 million will be paid to compensate Suzuki's property loss and NT$1.5 million for having damaged Suzuki's reputation, according to the court verdict.
The court said the compensation was calculated based on the value of the ads and commercials featuring Suzuki found on the company's wall, on products at its sales outlets in several department stores, and on its advertisements promoting certain products on some public buses running in Taipei City.
The court also decided that the company should pay Suzuki interest on the compensation at an annual rate of 5 percent for the sixteen months since the company began using Suzuki's pictures on December 21, 2005.
The court did not accept the defendant's argument that it had won the right to use Suzuki's photos on its products through the U.S.-based Majestic Athletic Corp., ruling that the company was not authorized by Suzuki to be his agent or representative for overseas marketing and advertising.


Updated : 2021-05-09 22:58 GMT+08:00