Evergreen Marine Corp. (Taiwan) Ltd., Hatsu Marine Ltd., Italia Marittima S.p.A. and Evergreen Marine (Hong Kong) Ltd. will adopt a unified common trade name Evergreen Line for international marketing, effective May 1, 2007. All four carriers are affiliates of the Evergreen of Taiwan.
There will be no effect on the services previously provided individually by the four carriers. They are all independent companies and will continue to act as shipowners and operators.
"The name change and operating efficiencies it brings with it is our immediate response to the requests and expectations of Evergreen's global customers," according to the Evergreen Line Committee. "This will simplify working procedures. There will be one single contact point when shipping with Evergreen Line and it will be more efficient because we will have one 'front office' (sales department) - rather than several in each country - yet with the same level of comprehensive service."
Commencing May 1, the four carriers will issue a unified bill of lading title as Evergreen Line. "Evergreen is a more widely recognized and accepted name in the global marketplace," said the committee. "Building efficiency and streamlining paperwork will ensure a more effective relationship with our customers." The Evergreen Line Committee is made up of management representatives of the four carriers.
To ensure a smooth transition to the new brand, an Evergreen Line website, www.evergreen-line.com, has been in effect since April 1.
Also, effective May 1, Hatsu Marine Ltd., Evergreen's UK-flagged ocean carrier, will be renamed Evergreen Marine (UK) Ltd. All contact details remain unchanged with the exception of e-mail addresses. The internet domain name will change from www.hatsu-marine.com to www.evergreen-marine.co.uk.