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Immune Health Products Market is projected to grow at a CAGR of 9.4% during the forecast period 2021-2027


The global immune health products market held a market value of USD 15,607.6 million in 2020 and is projected to reach USD 28,996.3 million by the year 2027. The market is projected to register a CAGR of 9.4% during the forecast period.

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Immune health products boost the immunity of an individual by providing the necessary vitamins, mineral, and micronutrients to the body. The immune health products market is significantly increasing owing to the increasing acceptance of immune boosters, rising efforts by the prominent players in developing nutrient-rich immunity products, and the increasing research activities by public and private agencies.

The rising prevalence and incidence rates of chronic illnesses across the world, coupled with the rise in ecommerce sales and acceptance is driving the growth of the immune health products at a substantial rate.

In contrast to that, the immune health products market is likely to get curbed due to an increase in the number of counterfeit drugs sold in the industry. Also, the increasing gray market for medicines and supplements is hindering the market growth. For instance, the international trade in counterfeit and pirated products accounted to around USD 464 billion in 2019, with e-commerce proliferating the sale of fake goods in the digital age to a high rate.

Growth Influencers:

Increasing prevalence of chronic illness
The rise in chronic illnesses, such as diabetes, cancer, arthritis, chronic pain, sciatica, and other nervous disorders push the demand for immune health supplements. For instance, according to Indian Council of Medical Research (ICMR), the Institute for Health Metrics and Evaluation, and the Public Health Foundation of India in 2019, 72 million Indians suffer from Type-2 diabetes, and this statistic is projected to nearly double to 134 million by 2025, provided the current unhealthy dietary trends continue. In addition to that, the International Diabetes Federation states that the number of diabetic populations worldwide was 463 million in 2019. Thus, such high statistics aid in the market growth of the immune health products.

Rise in number of online shopping, internet penetration has led to growth in demand for immune products
A number of stakeholders, such as distributors, associations, end users, are gearing up to create strategic alliances and product launches to increase their sustainability in the market. Such prominent players are keen on incorporating innovative and trending methods to reach their target audience. One of the ways is the incorporation of ecommerce in their businesses. The tech-savvy population is fixated at means such as online shopping owing to the internet age. In light of this, companies are building ecommerce websites, as well as utilizing third party sources to commercialize and increase demand for their immune health products.

Segments Overview:

The global immune health products market is segmented into source, processed state, type, form, function, and distribution channel.

By Source
• Plant based
o Fruits
o Vegetables
o Herbs
o Grains and seeds
o Roots & Tubers
o Ginger
o Turmeric
o Beetroot
o Garlic
• Animal based
o White meat
o Red meat
o Fish & Crustaceans
o Others
• Microorganism based
o Kefir
o Yogurt
o Fermented Vegetables
o Sauerkraut
o Tempeh
o Kombucha Tea
o Kimchi
o Miso
The plant based segment held the largest share in 2020 of around 60% owing to the increasing product launches and the rising inclination towards vegan lifestyle. On the basis of animal based, the fish & crustaceans sub-segment market value is anticipated to cross USD 3000 million by 2026. Moreover, based on microorganism, the miso sub-segment is expected to grow at the rate of 11.4% with its market value surpassing the yogurt segment in 2021.

By Processed State
• Raw
• Semi-processed
• Processed/Packaged
• Frozen
The semi-processed segment is expected to grow at the fastest rate of 10.2%, whereas the processed or packaged segment held the largest share owing to the increasing preference of packaged products by professionals.

By Type
• Tablets
• Powder
• Liquid
• Others
The tablets segment is anticipated to grow at the largest share of about 60% owing to the increasing manufacturing of tablet form by the prominent players. Moreover, the liquid segment is projected to grow at a rate of 9.9% over the forecast period.

By Form
• Vitamins
• Minerals
• Probiotics
• Omega-3 Fatty Acids
• Phytonutrients
• Amino Acids
• Others
The vitamins segment is anticipated to hold the largest market share owing to the high demand for vitamin supplements as vitamin deficiencies in teens and young population increase all over the world. The omega-3 fatty acids segment value is expected to cross USD 2000 million by 2024.

By Function
• Fitness
• Anti-Inflammatory
• Digestion
• Metabolism
• Disease Prevention
• Personal Protection
• Others
The fitness segment held the largest share in 2020 owing to the high use of immunity building supplements in the daily fitness regimes of people in many countries. On the other hand, the disease prevention segment is growing faster in comparison to the fitness segment.

By Distribution Channel
• Medical Stores
• Convenience Stores
• Supermarkets and Hypermarkets
• Online Stores
• Others
The online stores segment held the largest share in 2020 and is projected to be the fastest growing segment owing to the increasing penetration of ecommerce and the rising acceptance of online shopping.

Regional Overview

By region, the global immune health products market is divided into Europe, North America, Asia Pacific, Middle East & Africa, and South America.

The North American region is expected to hold the largest market share of more than 35% owing to increasing acceptance and adoption of immune health products among end users. The Asia Pacific market for immune health products is projected to be the fastest growing with a rate of more than 10% owing to the rising number of players investing and commercializing innovative immune health products.
The European region is anticipated to grow at a steady rate owing to the increasing awareness. The Middle Eastern and African market for immune health products is also growing at a substantial rate due to the increasing strategic alliances.

Competitive Landscape

The chief companies operating in the global immune health products market include Amway Corp, Ad Veda, Banyan Botanicals, Bayer AG, Food ARC, Glanbia, Plc, GNC Holdings, Herbalife Nutrition, Koninklijke DSM N.V., Natural Immunogenics, Nature’s Way Products, NOW Foods, Nutramarks Inc, NutriGold Inc, Source Naturals, the Himalayan Drug Company, among others.

The top 11 players in the market hold approximately 61% of the market share. These market players are investing in product launches, collaborations, mergers & acquisitions, and expansions to sustain in the market. For instance, in November 2020, Nature’s Way, an industry-leading dietary supplement provider, introduced a new line of Nature’s Way Sambucus products, which includes Sleep + Immune Gummies, a unique nighttime supplement for adults.

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Table Of Content

Chapter 1. Research Framework
1.1.    Objective
1.2.    Product Overview
1.2.1.  Market Segmentation
1.2.2.  Market & Segment Definitions
1.3.   Research Methodology
1.3.1.  List of Primary & Secondary Sources
1.3.2.  Market Size Estimation Assumption for the Study Data Triangulation

Chapter 2. Executive Summary: Global Immune Health Products Market

Chapter 3. Global Immune Health Products Market Overview
3.1.   Industry Value Chain Analysis
3.1.1.  Raw Material Provider
3.1.2.  Manufacturer
3.1.3.  Distributor
3.1.4.  End Users
3.2.   PESTLE Analysis
3.3.   Porter’s Five Forces Analysis
3.3.1.  Bargaining Power of Suppliers
3.3.2.  Bargaining Power of Buyers
3.3.3.  Threat of Substitutes
3.3.4.  Threat of New Entrants
3.3.5.  Degree of Competition
3.4.   Market Dynamics and Trends
3.4.1.  Key Trends
3.4.2.  Growth Drivers
3.4.3.  Restraints/ Challenges
3.5.   Market Growth and Outlook
3.5.1.  Market Revenue Estimates and Forecast (US$ Mn), 2017-2027
3.6.    Covid-19 Impact Assessment on Market Growth Trend
3.6.1.  Growth Trend Shift Analysis
3.6.2.  Industry Best Practices
3.7.   Regulatory Landscape

Chapter 4. Competition Dashboard
4.1.    Market Concentration Rate
4.2.    Company Market Share Analysis (Value %), 2020
4.3.    Competitor Mapping

Chapter 5. Immune Health Products Market Analysis, By Source
5.1.    Key Insights
5.2.    Market Size and Forecast, 2017 – 2027 (US$ Mn)
5.2.1. Plant based              Fruits              Vegetables              Herbs              Grains and seeds              Roots & Tubers   Ginger   Turmeric   Beetroot   Garlic
5.2.2. Animal based              White meat              Red meat              Fish & Crustaceans              Others
5.2.3.  Microorganism based              Kefir              Yogurt              Fermented Vegetables              Sauerkraut              Tempeh              Kombucha Tea              Kimchi              Miso

Chapter 6. Immune Health Products Market Analysis, By Processed State
6.1.    Key Insights
6.2.    Market Size and Forecast, 2017 – 2027 (US$ Mn)
6.2.1.  Raw
6.2.2.  Semi-processed
6.2.3.  Processed/Packaged

Chapter 7. Immune Health Products Market Analysis, By Form
7.1.    Key Insights
7.2.    Market Size and Forecast, 2017 – 2027 (US$ Mn)
7.2.1.  Tablets
7.2.2.  Powder
7.2.3. Liquid
7.2.4.  Others

Chapter 8. Immune Health Products Market Analysis- By Type
8.1.    Key Insights
8.2.    Market Size and Forecast, 2017 – 2027 (US$ Mn)
8.2.1.  Vitamins
8.2.2.  Minerals
8.2.3.  Probiotics
8.2.4.  Omega-3 Fatty Acids
8.2.5.  Phytonutrients
8.2.6.  Amino Acids
8.2.7.  Others
8.2.8. Frozen

Chapter 9. Immune Health Products Market Analysis, By Function
9.1.    Key Insights
9.2.    Market Size and Forecast, 2017 – 2027 (US$ Mn)
9.2.1.  Fitness
9.2.2.  Anti-inflammatory
9.2.3.  Digestion
9.2.4.  Metabolism
9.2.5.  Disease prevention
9.2.6.  Personal protection
9.2.7.  Others

Chapter 10. Immune Health Products Market Analysis, By Distribution Channel
10.1.    Key Insights
10.2.    Market Size and Forecast, 2017 – 2027 (US$ Mn)
10.2.1.    Convenience Stores
10.2.2.    Medical Stores
10.2.3.    Supermarkets and Hypermarkets
10.2.4.    Online Stores
10.2.5.    Others

Chapter 11. Immune Health Products Market Analysis, By Region
11.1.    Key Insights
11.2.    Market Size and Forecast, 2017 – 2027 (US$ Mn and Mn Units)
11.2.1.  North America        The U.S.          Canada          Mexico
11.2.2.  Europe          Western Europe                 The UK                 Germany                 France                 Italy                 Spain                 Rest of Western Europe          Eastern Europe                 Poland                 Russia                 Rest of Eastern Europe
11.2.3.  Asia Pacific          China          India          Japan          Australia & New Zealand          ASEAN          Rest of Asia Pacific
11.2.4.  Middle East & Africa          UAE          Saudi Arabia          South Africa          Rest of MEA
11.2.5.  South America          Argentina          Brazil          Rest of South America

Chapter 12. North America Immune Health Products Market Analysis
12.1.    Key Insights
12.2.    Market Size and Forecast, 2017 – 2027 (US$ Mn)
12.2.1.    By Type
12.2.2.    By Processed State
12.2.3.    By Source
12.2.4.    By Form
12.2.5.    By Function
12.2.6.    By Distribution Channel
12.2.7.    By Country

Chapter 13. Europe Immune Health Products Market Analysis
13.1.    Key Insights
13.2.    Market Size and Forecast, 2017 – 2027 (US$ Mn)
13.2.1.    By Type
13.2.2.    By Processed State
13.2.3.    By Source
13.2.4.    By Form
13.2.5.    By Function
13.2.6.    By Distribution Channel
13.2.7.    By Country

Chapter 14. The UK Immune Health Products Market Analysis
14.1.    Key Insights
14.2.    Market Size and Forecast, 2017 – 2027 (US$ Mn)
14.2.1.    By Type
14.2.2.    By Processed State
14.2.3.    By Source
14.2.4.    By Form
14.2.5.    By Function
14.2.6.    By Distribution Channel

Chapter 15. Germany Immune Health Products Market Analysis
15.1.    Key Insights
15.2.    Market Size and Forecast, 2017 – 2027 (US$ Mn)
15.2.1.    By Type
15.2.2.    By Processed State
15.2.3.    By Source
15.2.4.    By Form
15.2.5.    By Function
15.2.6.    By Distribution Channel

Chapter 16. France Immune Health Products Market Analysis
16.1.    Key Insights
16.2.    Market Size and Forecast, 2017 – 2027 (US$ Mn)
16.2.1.    By Type
16.2.2.    By Processed State
16.2.3.    By Source
16.2.4.    By Form
16.2.5.    By Function
16.2.6.    By Distribution Channel

Chapter 17. South East Asia Immune Health Products Market Analysis
17.1.    Key Insights
17.2.    Market Size and Forecast, 2017 – 2027 (US$ Mn)
17.2.1.    By Type
17.2.2.    By Processed State
17.2.3.    By Source
17.2.4.    By Form
17.2.5.    By Function
17.2.6.    By Distribution Channel
17.2.7.    By Country

Chapter 18. Japan Immune Health Products Market Analysis
18.1.    Key Insights
18.2.    Market Size and Forecast, 2017 – 2027 (US$ Mn)
18.2.1.    By Type
18.2.2.    By Processed State
18.2.3.    By Source
18.2.4.    By Form
18.2.5.    By Function
18.2.6.    By Distribution Channel

Chapter 19. China Immune Health Products Market Analysis
19.1.    Key Insights
19.2.    Market Size and Forecast, 2017 – 2027 (US$ Mn)
19.2.1.    By Type
19.2.2.    By Processed State
19.2.3.    By Source
19.2.4.    By Form
19.2.5.    By Function
19.2.6.    By Distribution Channel

Chapter 20. Company Profile
20.1.    Ad Veda
20.2.    Amway Corp
20.3.    Banyan Botanicals
20.4.    Bayer AG
20.5.    Food ARC
20.6.    Glanbia, Plc
20.7.    GNC Holdings
20.8.    Herbalife Nutrition
20.9.    Koninklijke DSM N.V.
20.10. Natural Immunogenics
20.11. Nature’s Way Products
20.12. NOW Foods
20.13. Nutramarks Inc
20.14. NutriGold Inc
20.15. Source Naturals
20.16. The Himalayan Drug Company

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