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Social CRM Software Market Growth Factors Include Capability To Increase Focus On Customer Consultation, Emerging SMEs, And Social Media Monitoring

  248, in its upcoming report titled, “Global Social CRM Software Market Trends, Applications, Analysis, Growth, and Forecast to 2027”, offers in-depth insights, revenue details, and other vital information regarding the global social CRM software market and the various trends, drivers, restraints, opportunities, and threats in the target market till 2027. The report also offers insightful and detailed information regarding the various key players operating in the global social CRM software market, and their financials, apart from strategies, acquisitions & mergers, and market footprint. The global social CRM software market has been segmented on the basis of deployment type, application type, solution type, end user, and region.

Customer relationship management (CRM) software is used to manage organizational interaction with existing and prospective customers. CRM is defined as a management philosophy with the objective to create, develop, and increase customer relationship in order to maximize customer value and market profitability, and ultimately the shareholder’s value. CRM software supports organizations in maintaining contact details of their existing or prospective customers, including details such as names, addresses, phone numbers, call records, and purchase history. Social CRM software helps customers to engage in meaningful conversation, thereby benefiting both, the company and the customer. It also helps businesses ensure that existing customer’s needs and efficiently catered to, and also enables locating of new customers. Effective social CRM software solutions help SMEs function as a team and manage activities, thus eliminating the need for excessive or time-consuming processes with the help of accessible real-time information on leads, prospects, and customer data.

Integrating social media with CRM software offers benefits such as real-time access to customers, increases reach to customers, enhances operational efficiency through greater insight to customer base, and costs considerably less than other modes of customer interaction and reach.

Major factors driving growth of this market include capability to increase focus on customer consultation, emerging SMEs, and social media monitoring. Various firms are developing solutions for social monitoring, social listening, social middleware, social management, and social measurement in order to provide best-in-class customer experience. In addition, social CRM software is not limited only to the purpose of increasing sales and improving market activity, but also to enable and enhance customer engagement with the enterprise.

The Asia Pacific market is estimated to register comparatively faster revenue growth over the forecast period owing to growing demand for social CRM software in developing countries such as China and India.

Global Social CRM Software Market Segmentation:

Global social CRM software market segmentation by deployment type:


Global social CRM software market segmentation by application type:


Global social CRM software market segmentation by solution type:

Social Monitoring
Social Listening
Social Mapping
Social Management
Social Middleware
Social Measurement

Global social CRM software market segmentation by end user:

Small and Medium businesses

Global social CRM software market segmentation by region:

North America
Asia Pacific
Latin America
Middle East & Africa.

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Key Players:

Jive Software
Lithium Technologies
Oracle Corporation
com Inc.
Artesian Solutions
Attensity Group Inc.
Demand Media
Kana Software
Visible Technologies