TAIPEI (Taiwan News) — To celebrate Qixi, the Sinosphere's take on Valentine’s Day, Mercedes-Benz Taiwan and BMW Taiwan posted matching social media posts on Friday (Aug. 13) featuring two halves of a romantic picture and poems that discreetly reference each other’s nicknames.
On Mercedes-Benz Taiwan’s Facebook and Instagram pages, an acrostic describing a beautiful figure as seen through a lover’s eyes spells out “Mei-ling (美玲), I love you;” while BMW Taiwan’s social media pages feature another acrostic spelling out “Bin-shi (繽世), I love you.”
Mei-ling is a familiar nickname for BMW in Taiwan, while Bin-shi is a homonym of Benz’s Chinese name. Fans applauded the advertisement’s cleverness, and urged Benz and BMW to “get together.”
Each page also displays half of a larger image that shows a couple sitting between a Mercedes and a BMW and leaning in for a kiss under the moonlight.
Mercedes-Benz Taiwan also published a series of Instagram stories showing a driver with a teddy bear, a blue-and-white bouquet, and blue-and white-balloons featuring a “Mei-ling, I love you” sign. BMW responded by posting its own Instagram story asking fans to rate the sincerity of Mercedes’ proclamation of love.
The two German car manufacturers have shared a century-long, friendly rivalry and often engage in playful “advertisement wars” all over the world, which are generally well received by audiences.