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Microsoft eyes double-digit growth annually over the next five years

Microsoft eyes double-digit growth annually over the next five years

Positive about its revenue prospects in Taiwan in the next few years, software giant Microsoft announced on Tuesday that it will be aiming for a two-digit growth in sales annually over the next five years.
The software vendor will also be expanding its product and service offering in Greater China's thriving consumer and small office/home office market segments, said Alexander Huang, newly appointed vice president of Microsoft Greater China Region for its consumer and SoHo businesses.
"Taiwan is critical to the global IT market supply chain and an indispensable partner to Microsoft," Davis Tsai, newly appointed general manager of Microsoft Taiwan, told reporters at an annual spring wine gathering in Taipei.
"The January launch of Windows Vista has been successfully offering new business opportunities to our hardware, peripheral, software development, and digital content partners in Taiwan."
Tsai said his team is banking on Microsoft's three new products in 2007 to help drive their business namely Windows Longhorn Server, a new-generation server platform; Forefront, a new line of business security products; and System Center, a new line of IT management solutions. At the same time, the software giant is counting on the general availability of Windows Vista, 2007 Microsoft Office System, and Exchange Server 2007 to shore up its Taiwan revenues, he continued.
During the first quarter of 2007, Microsoft Taiwan already posted two-digit growth -- thanks to the business brought in by the recently released Windows Vista, and the market's positive response to the 2007 Microsoft Office System and Exchange Server 2007.
"In the next five years, we are not only going to have an outstanding business performance in Taiwan but we will also be committed to developing ourselves into a 'best model' for Microsoft subsidiaries around the world by strengthening our cooperation with the academia, business community, and the government, as well as bringing in new technologies (to Taiwan), improving customer satisfaction, and enhancing our corporate citizenship," Tsai said.
In addition to Tsai, Microsoft had recently appointed senior executives Alexander Huang and Herman Lam to head the company's consumer and SoHo business in the Greater China Region and its Hong Kong operations respectively.
"Alex, Davis and Herman are Microsoft veterans who have made tremendous contributions to almost every aspect of the company's business in Taiwan and Hong Kong. Together, with their strong leadership and dedication to customer- and partner-satisfaction, they've led the two subsidiaries to considerable growth during the past few years," said Tim Chen, Microsoft corporate vice president.
"As Davis and Herman assume their new leadership roles, we look forward to an even bigger impact for Microsoft in the Greater China Region."
Huang, who is responsible for Microsoft's SoHo and consumer business segments in Greater China, will be expanding the company's consumer and retail marketing infrastructure, and introduce Microsoft's "digital life" technologies into Taiwan, Hong Kong and China, the company said.
China's roaring economy and a market comprising 1.3 billion people make it a plum market for Microsoft. According to an estimate by McKinsey, the consumer electronic products market in China is growing at 12 percent. By 2010, the market size will have reached US$125 billion, which will account for 25 percent of the global market, the consulting firm said.
"It is critical to put one of our senior business leaders in this new role as the Greater China Region is becoming the world's largest consumer market and is at the center of the ODM/OEM space. Alex (Huang) comes to this role with an excellent track record, deep market understanding and strong leadership," Chen said.
According to industry estimates, the Greater China Region is the No. 1 market for mobile phones and the second largest market for PCs globally. The region also has the second largest number of Internet users, and is home to 60 million bloggers.
"Microsoft has an array of products and technologies to help meet the digital life and business needs of our customers, and we know the importance of partnership with industry and government for cultivating this market," Huang said.


Updated : 2021-10-22 05:28 GMT+08:00