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Taiwanese pineapples getting extensive media coverage in Japan

Taiwanese fruit featured by NHK, TV Tokyo, TV Asahi, Japanese Playboy

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Craze for Taiwanese pineapple continues to accelerate across Japan. 

Craze for Taiwanese pineapple continues to accelerate across Japan.  (CNA photo)

TAIPEI (Taiwan News) — Taiwanese pineapples have made headlines in major Japanese newspapers over the last two weeks as China's import ban on the fruit remains a hot topic in the archipelago country.

As Japan's International Food and Beverage Exhibition (Foodex Japan 2021) opened Tuesday (March 9), well-known Japanese news broadcasters, including NHK, TV Tokyo, and TV Asahi, have extensively covered China's controversial ban, which many believe is politically motivated, on Taiwanese pineapples.

Even the Japanese version of Playboy Magazine interviewed the 22 Taiwanese food companies at the event about the impact of the ban on Taiwan's agricultural industry.

In a four-minute report, NHK noted that the Japan-Taiwan Exchange Association, American Institute in Taiwan, and Canadian Trade Office in Taipei have all voiced support for Taiwanese pineapples. The agency said the topic is currently trending on social media, with people around the world sharing photos of recipes made with the fruit.

The public broadcaster also invited Korogi Ichiro, a professor specializing in Chinese politics at Kanda University of International Studies, to comment on China's seemingly punitive move against Taiwanese farmers. He said Beijing is likely using the ban to weaken Taiwan's economy and public support for the Tsai administration, as the communist regime has a habit of applying economic intimidation to achieve political goals.

Taiwanese pineapples getting extensive media coverage in Japan
(NHK News 7 screenshot)

Taiwanese pineapples getting extensive media coverage in Japan
Taiwanese Representative to Japan Frank Hsieh interviewed by Japanese reporters. (CNA photo)


Updated : 2022-05-27 05:07 GMT+08:00