TAIPEI (Taiwan News) — The 2021 Pingxi Sky Lantern Festival may get an additional name, as the New Taipei City Government is seeking a title sponsor for the marquee event, asking bidding companies to pledge at least NT$6.66 million (US$230,000) to underwrite the activity.
According to a proposal by the city’s Tourism and Travel Department, the traditional folk custom of flying sky lanterns in the Pingxi area has morphed into the famous Pingxi Lantern Festival, which attracts visitors from around the world every year.
The department said that two activities to collectively set hundreds of lanterns aloft at once will be held at Pingxi Junior High School on Feb. 21 and Shifen Sky Lantern Square on Feb. 26. The department plans to use a total of 1,850 sky lanterns at the two events.
The company that wins the bid will have the benefit of having its name and logo appear in various promotional activities as well as getting coverage by contracted media agencies, according to the department.
However, certain types of businesses, such as dance halls, pubs, tobacco vendors, and businesses that have raised capital from China-based investors, will not be allowed to participate in the bidding process. The tender submission deadline is set at 5 p.m. on Jan. 14.
For more information about the bidding, refer to this site.