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Ice Monster closing first Taiwan store due to pandemic

Popular Taiwanese dessert chain announces closure of Yongkang branch owing to drastic drop in tourism numbers

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Ice Monster to close its Yongkang branch due to coronavirus pandemic. (Facebook, Ice Monster photo)

Ice Monster to close its Yongkang branch due to coronavirus pandemic. (Facebook, Ice Monster photo)

TAIPEI (Taiwan News) — Well-known Taiwanese dessert chain Ice Monster announced Saturday (Dec. 12) that it will temporarily shut down its main branch on Taipei's Yongkang Street after eight years.

In a statement, the mango shaved ice pioneer said the decision was made due to the difficult economic situation caused by COVID-19. It said the location will temporarily close after Dec. 31.

Ice Monster explained that it opened its first branch in Taipei's East District in 2012 before moving to the current location. It said the branch has been a hotspot for visitors from Japan, South Korea, the U.S., and Europe, who account for nearly 70 percent of its revenue.

Ice Monster said it is determined to maintain a sustainable operation through innovation and that it will continue to provide high-quality service to its customers. It added that the two other locations in Ximending and Xinyi districts will maintain normal operations, reported New Talk.

As international travel has stalled, the number of tourists to Yongkang Street has fallen by over 50 percent, according to Liberty Times. Since March, a total of 45 landmark eateries and clothing stores have left the area due to the lower number of tourists and skyrocketing rents.

Taipei Dongmen Yongkang Business Circle Development Association head Liu Hung Hsiang (劉鴻翔) said most businesses in the area have been severely affected by COVID-19. Besides Ice Monster, popular dessert chain King Mango and several drink shops are also planning to shutter this month, he said.

Ice Monster closing first Taiwan store due to pandemic
Ice Monster is famous for its mango shaved ice. (Facebook, Ice Monster photo)


Updated : 2021-03-08 03:30 GMT+08:00