New designs to celebrate upcoming presidential inauguration in Taiwan

Taiwanese graphic designer Aaron Nieh conveys political ideals through abstract designs

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(Facebook, Nieh photo)

(Facebook, Nieh photo)

TAIPEI (Taiwan News) — Taiwan's newest commemorative products for the upcoming Presidential and Vice Presidential Inauguration highlight the courage and confidence of the Taiwanese people in the face of adversity.

Taiwanese graphic designer Aaron Nieh (聶永真) created these latest designs, which include stamps and labels for alcoholic beverages.

Nieh's designs draw their inspiration from anti-authoritarianism, according to the event coordinator, the General Association of Chinese Culture (GACC).

The GACC and Nieh worked with the Chunghwa Post (中華郵政) and the Taiwan Tobacco and Liquor Corporation (台灣菸酒股份有限公司) to launch a set of stamps and liquors marking the May 20 inauguration of President Tsai Ing-wen (蔡英文) and Vice President William Lai (賴清德).

The designs use abstraction to illustrate Nieh's meanings. "The stamps take contemporary aesthetic approaches to convey the ideas of pluralistic values and affection for home," he explained on Facebook.


(Facebook, Nieh photo)

In other designs featuring Tsai and Lai, Nieh sought to show that the government officials are friendly: "They are normal people just like us."

The designs can be found on Taiwan Beer Ale and OMAR Single Malt Whisky, among other brands.


(Facebook, Nieh photo)


(Facebook, Nieh photo)


(Facebook, Nieh photo)