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Taiwan’s ASUS takes lead in France with ROG gaming computers

Company faced shortage of Intel processors in 4th quarter: analysts

ROG is a market leader in France (photo courtesy of ASUS).

ROG is a market leader in France (photo courtesy of ASUS). (CNA photo)

TAIPEI (Taiwan News) — Taiwanese electronics brand ASUS said Thursday (Dec. 26) it had taken the lead in France with a 38-percent market share for its ROG (Republic of Gamers) gaming computer products.

According to a market research survey, the desktops, which are equipped with a GeForce RTX GPU from Nvidia Corporation, were the most popular product during the period of January through October, CNA reported.

A French promotion team for ROG is planning to travel around the country for four months with a truck in which gamers can experience the company’s products.

However, analysts said that despite the successes in France and progress made in November compared to October and the previous year, ASUS still faces some fourth-quarter risks, including a shortage of processors from Intel, according to the CNA report.

Updated : 2021-10-16 21:12 GMT+08:00