Taiwan’s HTC reportedly to stage a comeback in India

HTC terminated business in India in 2018 due to lackluster sales

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(HTC Facebook photo)

(HTC Facebook photo)

TAIPEI (Taiwan News) – Taiwanese consumer electronics company HTC is reportedly making a comeback in India after ceasing its operations in the South Asian country last year.

A new line of HTC smartphones is expected to be rolled out in August, said the India Express. HTC will be selling its products through Inone Technology, a company entitled to the branding rights of HTC merchandise sold in India.

BGR wrote that Inone Technology, which is headquartered in Shenzhen, China, has a presence in a number of countries, including India. The company, which specializes in retail business and mobile phone manufacturing, will help distribute HTC's new devices.

According to the India Express, HTC sales have been sluggish in the country, which can be attributed to fierce competition from Chinese industry players, its slow adaptation to e-commerce platforms, and unimpressive management decisions. The company would have to develop a sounder business model upon re-entry to compete with rivals like Samsung, Oppo, and Xiaomi.

HTC accounted for a less than 1 percent share in the overall cellphone market and a less than 2 percent share in the premium smartphone market in 2017, said 91mobiles. A new flagship series reported to be launched in the coming days is touted as bringing “many firsts in the smartphone industry."

HTC has yet to confirm the reports about its plans to return to India.