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It was a mistake, not a subliminal ad, for McDonald's on Food Network

It was a mistake, not a subliminal ad, for McDonald's on Food Network

It was a mistake _ not subliminal advertising _ when a McDonald's logo suddenly flashed by on a recent episode of "Iron Chef America," the Food Network said Thursday.
Sunday's episode showed a brief red flash, nearly invisible to the naked eye, at a point where two men are holding up glasses.
The clip quickly appeared on online video-sharing site YouTube, slowed down to reveal that for one frame, the screen was showing the McDonald's logo with the words, "I'm lovin' it."
"It was a technical error on our part and not a subliminal message as suggested by a Web site running the slow-motion playback," said Food Network spokesman Mark O'Connor. "It has been corrected for all future airings."
The McDonald's logo usually airs where the network reveals sponsors for the program, he said.
"We don't do subliminal advertising," said Bill Whitman, a McDonald's spokesman.


Updated : 2021-04-14 10:50 GMT+08:00