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Boeing targets Asia travel trade

Randy Tinseth, Boeing Commercial Airplanes vice president- Sales, Marketing and In-Services Support, 747 Programs, poses with a scale model of the Boe...

Randy Tinseth, Boeing Commercial Airplanes vice president- Sales, Marketing and In-Services Support, 747 Programs, poses with a scale model of the Boe...

Taiwan, China and Asia's booming economies and dynamic travel trade make them the top markets for Boeing's new 747-8 passenger jets and freighters, a company executive said yesterday.
Catering to the 400- to 500-seat market, the new 747-8 family - the 747-8 Intercontinental and Freighter - will be offering airlines the benefits of higher profitability and lower operating cost, said Randy Tinseth, Boeing Commercial Airplanes vice president for sales, marketing and in-service support.
The 747-8 features breakthrough technologies and materials from the 787 Dreamliner, including the new 787 engine, as well as new 747-8 wing and aerodynamic designs. All of those elements contribute to lower fuel burn and make the airplane the all-time quietest jumbo jet, Tinseth told a news conference.
The new 747 will also provide greater fuel efficiency and improved operating economics while reducing noise and emissions in the communities where it operates. It will be able to serve all of the more than 200 airports that can accommodate the 747-400, he continued.
According to Boeing, Taiwan is historically a key 747 market. EVA Air is currently operating 18 747s - of which three are freighters, and China Airlines is operating 35 747s - of which 20 are freighters.
"Worldwide, over the next 20 years, there will be a need for over 20,000 aircraft. That's based on economies of the world growing about three percent, passenger traffic growing around five percent, and cargo growing about six percent," Tinseth said.
"If you will look at this market segment for 747 (planes) or larger (planes), the total demand will be 990 airplanes or about 1,000 aircraft. Around two-thirds of those are for passenger jets and one-third for freighters."
Asia, with its robust economies and dynamic travel sector, is a key market for Boeing, Tinseth said.
Great expectations
"We expect the economies of Asia to grow faster than the worldwide average. We expect passenger traffic to grow faster than the worldwide average. This is also the world's fastest growing cargo market," he said.
The 747-8 is included in the Current Market Outlook issued by Boeing Commercial Airplanes last June. According to Tinseth, the outlook includes a forecast for the Asia-Pacific region of about 7,900 new airplanes worth US$930 billion over the next 20 years. Of those deliveries, Boeing predicts 570 units will be for airplanes 747-size and larger.
During the forecast period, Asia-Pacific will remain the largest market outside North America for new commercial airplanes, he said.
"That's why I am here and that's why we believe this will be the largest market (for the new 747-8) as we go forward," said the official.
One of the primary markets for the new jet is to replace existing 747-400s, Tinseth continued.
"There are more than 600 747-400s flying, and more than half of those aircraft are flying in Asia. Clearly, this is the best market ... for an airplane of this size," he said.
Boeing launched the 747-8 program - the Intercontinental passenger version and Freighter - in November 2005 with an order for 10 747-8 Freighters from Cargolux Airlines and eight 747-8 Freighters from Nippon Cargo Airlines. Since the program's launch, Boeing has secured firm orders for 78 747-8 airplanes - 54 747-8 Freighters and 24 747-8 Intercontinentals, the company said.
Lufthansa was the first airline to place an order for the 747-8 Intercontinental, and Boeing continues to hold discussions with passenger customers about the 467-seat jet, Tinseth said.
"Our program strategy is to serve the 200-seat gap between the 777-300ER and the A380," he said. "The 747-8 Intercontinental, at 467 seats, fits that slot perfectly."
The program is on target to meet its development milestones, he continued.
Boeing completed firm configuration of the 747-8 Freighter on schedule in October 2006. Rollout and first flight of the first 747-8, a freighter for Cargolux, are planned for 2008, with certification and entry into service in 2009.
"We are on schedule to complete firm configuration on the 747-8 Intercontinental in 2007," Tinseth said. "It is scheduled to enter into service in 2010."


Updated : 2021-04-11 21:15 GMT+08:00