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Toyota prices redesigned Tundra pickup above key rivals

Toyota prices redesigned Tundra pickup above key rivals

The starting price for Toyota Motor Corp.'s redesigned Tundra pickup truck due out next month in the U.S. will be higher than those for rival trucks produced by General Motors Corp. and Ford Motor Co.
The Japanese automaker's Tundra will start at $22,290 (euro17,175) for a two-door, V-6 version and go as high as $41,850 (euro32,247) for a four-door, V-8 CrewMax version, Toyota said Wednesday. The 2007 Tundra is available in 31 versions.
The Tundra's competition in the pickup segment includes GM's all-new Chevrolet Silverado, which starts at $17,860 (euro13,762), and Ford Motor Co.'s F-Series pickups, which start at $18,275 (euro14,081). Nissan Motor Co.'s Titan starts at $23,700 (euro18,262).
Jesse Toprak, chief economist for Edmunds.com, a research Web site for car buyers, said Toyota's pricing on the Tundra was as expected.
"Based on the strength of the brand, they can justify pricing the vehicles a few percentage points higher than the domestics," Toprak told The Detroit News.
The new Tundra is a sign of Toyota's ambitions in a lucrative sector dominated by American automakers. GM and Ford both have said they will continue to fight to hold their shares of the truck market.
The Tundra regular cab and double cab models hit dealerships in February, while the CrewMax versions arrive in March.
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On the Net:
http://www.toyota.com


Updated : 2021-05-13 03:05 GMT+08:00