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Ad starring Britney Spears' former love as fast-food worker is criticized

Ad starring Britney Spears' former love as fast-food worker is criticized

A planned Super Bowl commercial that shows Britney Spears' former love as a fast-food worker has insulted a restaurant trade group.
Nationwide Mutual Insurance Co.'s ad shows Federline, the aspiring rapper being divorced by Spears, performing in a glitzy music video, but the punch line is that he is actually daydreaming _ while cooking french fries. It is the latest installment of the company's "Life Comes at You Fast" campaign.
The ad Nationwide plans to run during the Feb. 4 Super Bowl national football championship amounts to a "strong and direct insult to the 12.8 million Americans who work in the restaurant industry," National Restaurant Association President and Chief Executive Steven Anderson wrote in a letter to Nationwide CEO Jerry Jurgensen.
The commercial "would give the impression that working in a restaurant is demeaning and unpleasant," Anderson wrote.
A Nationwide executive shrugged off the criticism.
"We're not making fun of anybody, except maybe Kevin Federline," Steven Schreibman, vice president of advertising and brand management, told The Columbus Dispatch.
Spears, 25, filed for divorce from Federline in November after two years of marriage.
His debut rap album, "Playing With Fire," sold a dismal 6,500 copies in its first week of release last fall.


Updated : 2021-10-20 06:13 GMT+08:00