Priest: Ex-Chrysler CEO Lee Iacocca prized family above fame

FILE - In this March 28, 1990, file photo, Chrysler Corporation Chairman Lee Iacocca sits in a 1990 Dodge Viper sports car as the Chrysler in the 90's

FILE - In this March 28, 1990, file photo, Chrysler Corporation Chairman Lee Iacocca sits in a 1990 Dodge Viper sports car as the Chrysler in the 90's

FILE - In this Feb. 2, 1989, file photo, Chrysler Corp. Chairman Lee Iacocca gestures while speaking about fourth quarter pre-tax earnings which are u

FILE - In this Feb. 2, 1989, file photo, Chrysler Corp. Chairman Lee Iacocca gestures while speaking about fourth quarter pre-tax earnings which are u

FILE - In this Oct. 18, 2005, file photo, Lee Iaccoca poses with the new custom made Maybach 57 S, as the car is unveiled at the Mercedes-Benz of Beve

FILE - In this Oct. 18, 2005, file photo, Lee Iaccoca poses with the new custom made Maybach 57 S, as the car is unveiled at the Mercedes-Benz of Beve

BLOOMFIELD HILLS, Mich. (AP) — A priest eulogizing ex-Chrysler CEO Lee Iacocca says the master pitchman prized kindness above success and family above fame.

The Rev. Howard Lincoln spoke Wednesday at the funeral of Iacocca, who died July 2 at 94 in Bel Air, California. Lincoln, who had been Iacocca's priest, traveled from California to the church in the Detroit suburb of Bloomfield Hills for the service.

Iacocca put the Mustang in Ford's lineup in the 1960s and two decades later resurrected Chrysler. He was famous for TV ads from that time, in which he said: "If you can find a better car, buy it!"

Still, Lincoln says, the blunt-talking, cigar-loving executive was courteous to everyone. The priest added Iacocca told him that next to his family, his successful career "really hasn't mattered at all."