Taiwan's China Motors to challenge Gogoro with new e-scooter

'Fast-charging' IE-125 e-scooter hits the market July 19

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TAIPEI (Taiwan News) – Taiwan’s electric scooter market is about to have a new contender with China Motor Corporation’s (中華汽車) release of the IE-125 electric scooter on Friday (July 19).

Some reports have already dubbed the new electric scooter the “Gogoro Assassin.” The company is now taking aim at Gogoro’s dominant share of the e-scooter market.

China Motor Corporation is a member of the Yulon Corporation family (裕隆集團). It first announced the new scooter’s release in late June and began online advertising last Thursday (July 4).

The marketing campaign for the IE125 describes it as “Taiwan’s first fast-charging electric motor scooter: faster, tougher, more power.” The slogan seems to many to be drawing a contrast to the very successful Gogoro brand scooters, which have been growing in popularity across the country.

Mirror Media reports that the Yulon Group considers developing new green energy vehicles to be one of its major priorities for future growth. Currently, China Motors is anticipating a sales figure of 20,000 IE-125s annually.

In comparison, Gogoro sold 70,000 units in 2018, double the previous year’s number. This year, Gogoro expects to sell over 120,000 units, reports Mirror Media.

Observers say the IE-125 may be the first heavy electric scooter that can compete with Gogoro in both capability and pricing, which make for an advantageous entry into the market this year.