FILE - In this Feb. 22, 2009, file photo shoppers watch the television show "The Office" as they compare wide screens on display at Costco in Mountain...
FILE - In this Feb. 22, 2009, file photo shoppers watch the television show "The Office" as they compare wide screens on display at Costco in Mountain View, Calif. Netflix's announced that NBC's hit show "The Office" will be pulled from its lineup after 2020 and head to NBCUniversal's upcoming service. In a tweet Tuesday, June 25, Netflix said it was "sad" that NBC was taking back the show but added it will still be on Netflix for the next year and a half. (AP Photo/Paul Sakuma, File)
FILE - In this April 14, 2009, file photo cast members, from left, Jenna Fischer, Angela Kinsey, Craig Robinson, and Steve Carell are seen after cutti...
FILE - In this April 14, 2009, file photo cast members, from left, Jenna Fischer, Angela Kinsey, Craig Robinson, and Steve Carell are seen after cutting a cake celebrating the 100th episode of the television show "The Office" in Malibu, Calif. Netflix's announced that NBC's hit show "The Office" will be pulled from its lineup after 2020 and head to NBCUniversal's upcoming service. In a tweet Tuesday, June 25, Netflix said it was "sad" that NBC was taking back the show but added it will still be on Netflix for the next year and a half (AP Photo/Matt Sayles, File)
FILE - In this April 14, 2009, file photo cast members celebrate after executive producer and show creator Greg Daniels, holding knife, cuts a cake ce...
FILE - In this April 14, 2009, file photo cast members celebrate after executive producer and show creator Greg Daniels, holding knife, cuts a cake celebrating the 100th episode of the television show "The Office" in Malibu, Calif. Netflix's announced that NBC's hit show "The Office" will be pulled from its lineup after 2020 and head to NBCUniversal's upcoming service. In a tweet Tuesday, June 25, Netflix said it was "sad" that NBC was taking back the show but added it will still be on Netflix for the next year and a half. (AP Photo/Matt Sayles, File)
NEW YORK (AP) — Netflix's announcement that NBC's hit show "The Office" will be pulled from its lineup after 2020 and head to NBCUniversal's upcoming service is the latest example of jockeying between streaming services that is set to heat up as they bulk up their TV and movie offerings to attract users.
In a tweet Tuesday, Netflix said it was "sad" that NBC was taking back the show but added it will still be on Netflix for the next year and a half.
As people abandon traditional pay TV providers like cable, services like Netflix and Hulu have benefited by offering viewers TV shows from traditional networks. But content makers like NBC Universal, Disney and Warner Media are entering the game and will likely take back much of their own shows and movies.
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This story corrects date of Netflix's tweet to Tuesday.
