Taiwan targets second-tier cities to expand presence in Southeast Asia market

Taiwan will hold five expos in New Delhi, Penang, Hanoi, Surabaya, and Davao this year

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Photo/Taiwan Expo website

Photo/Taiwan Expo website

TAIPEI (Taiwan News) – Taiwanese trade authorities will hold five expos this year targeting second-tier cities in Southeast Asian countries as part of the initiative to promote the New Southbound Policy.

The cities include India’s New Delhi, Malaysia’s Penang, Vietnam’s Hanoi, Indonesia’s Surabaya, and the Philippines’ Davao, according to Bureau of Foreign Trade. The expos will seek to introduce Taiwan from the aspects of the island’s industry, culture, tourism, technology, agriculture, and medical services, according to the Taiwan External Trade Development Council (TAITRA).

For the past two years, such “image-branding” exhibitions have been hosted in six Asian nations spanning Indonesia, Malaysia, Vietnam, the Philippines, Thailand, and India, attracting the participation of more than 1,400 companies and 210,000 visitors.

The showcases, held alongside cultural performances and business matchmaking events, helped pave the way for 500 Taiwanese enterprises to tap into local markets, said Bureau of Foreign Trade.

TAITRA official Chiu Hui-li (邱揮立) noted that different strategies are adopted to promote Taiwan’s strengths taking into account local situations. For example, Taiwan’s green technologies and pollution-combating prowess appeal more to the Indian metropolis of Delhi, while Penang in Malaysia – touted as the Silicon Valley of the East -- is expected to show more interest in the country’s ICT advancements and smart technologies, reported Liberty Times.