TAIPEI (Taiwan News) – Taiwan-based China Airlines announced on Monday (April 29) that it would increase the number of direct flights to Honolulu, as Taiwanese tourists emerged as the second biggest spenders in Hawaii last year.
China Airlines, the only carrier offering direct flights to Hawaii from Taiwan since 2013, flew 50,593 passengers to and from the destination last year. The company reported more than 80 percent occupancy rates over the past two years, reported UDN.
According to Hawaii Tourism Authority statistics, Taiwan registered US$2,336 in visitor expenditures per trip in 2018, second only to China (US$2,716). Oceania came in third place with US$2,559.
The authority revealed that young Taiwanese comprised the lion’s share of those going on shopping sprees. Also, Taiwanese took longer trips in 2018, with 9.2 days on average, compared to 7.9 days in 2015 and 8.1 days in 2017.
Hawaii has launched a range of campaigns to boost tourism, including a marathon in 2016, a cultural festival in 2018, and a yoga event slated for this year. The destination enjoys a reputation for being a honeymoon hotspot and for eco and LOHAS travel, said Andrew Koh (許正昌), the Hawaii Tourism Authority's representative in Taiwan.