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International hotel chains target Taiwan despite visitor numbers flattening

Improved standards and the popularity of boutique hotels give cause for optimism

Kimpton Da An (Photo/Kimpton)

Kimpton Da An (Photo/Kimpton)

TAIPEI (Taiwan News) – Three new hotels opened up in Taiwan earlier this week, showing the country’s hotel and hospitality business is doing fairly well despite visitor numbers levelling off.

On Wednesday (March 20), two Taipei hotels opened for business and one in Hualien. They are the Kimpton Da An (金普頓大安) from the InterContinental Hotels Group (IHG, 洲際酒店集團), Hotel Royal Group’s The Place Taipei (南港老爺行旅), and the Grand Cosmos Resort Ruisui-Hualien (瑞穗春天國際觀光酒店).

The number of visitors to Taiwan has plateaued, with numbers rising just 1 percent between 2015 and 2018, from 10,439,785 to 11,066,707, according to the Ministry of Transportation and Communications.

Even so, a UDN report says the number of hotels has continued to rise. This is because of the popularity of boutique hotels, better standards and improvements to the global booking service of international hotel groups.

Wang Lin (王藺), IHG's chief marketing officer for Greater China, said boutique hotels have unique selling points. She added the upscale décor caters to individuals who want a more cultured hotel experience.

Meanwhile, DoubleTree by Hilton Taipei Zhongshan General manager Wu Wei-ning (吳維寧) said global hotel franchises hold a competitive edge over their local counterparts. He said the Hilton group prioritizes exceptional hospitality and there are plans to open more hotels in central and southern areas of the country.

International hotels also have successful loyalty programs, the UDN report quoted Kimpton Da An General Manager Lin Yuan-wei (林原衛) as saying. For example, IHG’s 100 million members can easily access availability of rooms at the hotel chain’s hotels around the world.