Singapore supermarket signs exclusive deal to stock Taiwanese produce from Kaohsiung

On Feb. 26, Kaohsiung Mayor Han Kuo-yu signed a deal with NTUC Fairprice during his visit to Singapore

Seah Kian Peng and Han Kuo-yu sign the agreement on produce from Kaohsiung

Seah Kian Peng and Han Kuo-yu sign the agreement on produce from Kaohsiung (CNA photo)

TAIPEI (Taiwan News) – Kaohsiung Mayor Han Kuo-yu’s recent trip to Singapore has successfully expanded markets for Kaohsiung farmers, by signing a deal with a Singapore supermarket.

The NTUC Fairprice supermarket company, which is the largest in Singapore, will stock its shelves with a variety of Kaohsiung’s agricultural products for the next three years according to an agreement signed on Feb. 26.

According to Straits Times, the agreement gives the supermarket exclusive rights to sell produce from Kaohsiung in the city-state for the next six-months. Assuming the Kaohsiung products, will be popular among consumers, other companies may be spurred to sign deals with Kaohsiung, or potentially other Taiwanese municipalities, once the six month period of exclusivity ends.

The Straits Times quotes the FairPrice chief executive, Seah Kian Peng, on the deal.

"We look to different countries around the world to source for our products, to ensure stable food supplies at good prices whilst providing variety and choices for our customers…we will be able to bring greater value to our customers for these high-quality agricultural products"

The agreement also calls for the supermarket chain to hold two food fairs promoting Taiwanese produce each year for the duration of the three year contract.

The first such trade fair to promote products from southern Taiwan such as grapes and cabbage among other fruits and vegetables will be held in March, according to the report.

UDN reports that Mayor Han also signed an agreement with the Sheng Siong supermarket company, which is listed in Singapore, but manages a chain of over 50 supermarkets in Malaysia. They ahve also signed a three year agreement with Kaohsuing to supply their chains with products like guava, papaya, pineapple, and dates.