'Team Taiwan' prepares for Foodex Japan, aims to expand market for country's products

The Taiwan delegation bound for Tokyo has an attitude of a national Olympic team, representing the best of their country

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Photo from the Council of Agriculture

Photo from the Council of Agriculture

TAIPEI (Taiwan News) – Taiwan’s Council of Agriculture, External Trade Development Council (TAITRA), along with food industry representatives are gearing up for the largest agri-food fair in Asia-Pacific, Foodex Japan, which will be held in Tokyo, March 5-8.

According to previous reports, 142 Taiwanese businesses will be joining the food fair and will account for 146 booths at Foodex, making Taiwan the third largest exhibitor for 2019.

TAITRA is organizing the Taiwan Pavilion at the show, and they are excited about the opportunity of raising the profile of Taiwan's domestically produced food and beverage products for the international market.

With an expected visitor turnout of more than 70,000 people, from 90 different countries, many of whom work directly in the import/export business or food industry in their home country, Foodex Japan is an exceptional opportunity to boost international awareness and market reach for Taiwanese products.

According to Liberty Times, the collection of Taiwanese food companies as well as trade officials are preparing for Foodex Japan with the attitude of a national Olympic team, representing the best of their country.

With the Tokyo 2020 Olympics fast approaching, Foodex Japan is also an opportunity for Taiwanese producers and Japanese clients to form cooperative relationships, as Japan prepares to meet the needs of the local food industry, with the huge influx of foreign tourists and athletes coming in the year ahead.

Japan is the second largest export market for Taiwan’s agricultural products. In 2018, sales of agricultural produce to Japan equaled US$920 million, reflecting a 6 percent increase over 2017.

Team Taiwan is hopeful that number will continue to increase substantially in 2019, 2020, and beyond.