Bundy's deadly charm still polarizes, 40 years later

FILE - In this June 27, 1979 file photo, Ted Bundy smiles during the second day of jury selection for his murder trial in a Dade County courtroom in M

FILE - In this June 27, 1979 file photo, Ted Bundy smiles during the second day of jury selection for his murder trial in a Dade County courtroom in M

FILE - In this Monday, June 25, 1979 file photo, Ted Bundy presents a motion during his murder trial in Miami. He complained that he could not work on

FILE - In this Monday, June 25, 1979 file photo, Ted Bundy presents a motion during his murder trial in Miami. He complained that he could not work on

FILE - In this July 6, 1979 file photo, Ted Bundy, right, confers with Margaret Good, a member of his defense team, during jury selection for Bundy's

FILE - In this July 6, 1979 file photo, Ted Bundy, right, confers with Margaret Good, a member of his defense team, during jury selection for Bundy's

FILE - In this April 13, 1978 file photo, mourners say goodbye to Kimberly Leach at the funeral for the 12-year-old girl in Lake City, Fla. She disapp

FILE - In this April 13, 1978 file photo, mourners say goodbye to Kimberly Leach at the funeral for the 12-year-old girl in Lake City, Fla. She disapp

FILE - In this Jan. 15, 1978 file photo, an unidentified woman peers through drapes on the second story balcony of the Chi Omega sorority house at Flo

FILE - In this Jan. 15, 1978 file photo, an unidentified woman peers through drapes on the second story balcony of the Chi Omega sorority house at Flo

FILE - In this June 13, 1977 file photo, Ted Bundy appears in cuffs after being recaptured just outside of Aspen City limits. He was pulled over by th

FILE - In this June 13, 1977 file photo, Ted Bundy appears in cuffs after being recaptured just outside of Aspen City limits. He was pulled over by th

FILE - In this July 5, 1979 file photo, accused serial killer Ted Bundy wears a Seattle Mariners T-shirt in court in Miami, as he presents is own moti

FILE - In this July 5, 1979 file photo, accused serial killer Ted Bundy wears a Seattle Mariners T-shirt in court in Miami, as he presents is own moti

FILE - In this July 18, 1979 file photo, Nita Jane Neary, right, looks at drawing in court as prosecution attorney Larry Simpson holds additional prin

FILE - In this July 18, 1979 file photo, Nita Jane Neary, right, looks at drawing in court as prosecution attorney Larry Simpson holds additional prin

FILE - This 1979 file photo shows Ted Bundy, convicted murderer, in a Miami courtroom. (AP Photo)

FILE - This 1979 file photo shows Ted Bundy, convicted murderer, in a Miami courtroom. (AP Photo)

FILE - In this Jan. 25, 1989 file photo, a toy bunny is hung in effigy by Jerry Jackson of Atlanta Ga., wearing a Ronald Reagan mask, as a crowd celeb

FILE - In this Jan. 25, 1989 file photo, a toy bunny is hung in effigy by Jerry Jackson of Atlanta Ga., wearing a Ronald Reagan mask, as a crowd celeb

In this photo made available by the Sundance Institute, Zac Efron and Lily Collins appear in "Extremely Wicked, Shockingly Evil and Vile," directed by

In this photo made available by the Sundance Institute, Zac Efron and Lily Collins appear in "Extremely Wicked, Shockingly Evil and Vile," directed by

CINCINNATI (AP) — Thirty years after his execution in an electric chair in Florida, serial killer Ted Bundy's deadly charm continues to captivate and perplex.

A new Netflix documentary series and a movie that debuted at the Sundance Film Festival have stirred up complicated reactions to the handsome former law student who is believed to be responsible for killing at least 30 women and girls in a multiple-state spree that ended 41 years ago with his arrest.

Netflix made a Twitter appeal to viewers telling them to stop focusing on the serial killer's "alleged hotness." And some have suggested the new movie starring Zac Efron glamorizes Bundy, which the director rejects.

One psychologist who had interviewed Bundy extensively says he used charm as one of his weapons, and that's what helped make him such a prolific killer.