Lunar New Year allows US companies to find prosperity too

Decorations, part of a Lunar New Year installation, are placed in the main atrium of a mall Thursday, Jan. 31, 2019 in Santa Monica, Calif. In recent

Decorations, part of a Lunar New Year installation, are placed in the main atrium of a mall Thursday, Jan. 31, 2019 in Santa Monica, Calif. In recent

Actor Harry Shum Jr. poses for photographs during the opening of a Lunar New Year installation Thursday, Jan. 31, 2019 in Santa Monica, Calif. (AP Pho

Actor Harry Shum Jr. poses for photographs during the opening of a Lunar New Year installation Thursday, Jan. 31, 2019 in Santa Monica, Calif. (AP Pho

Actor Harry Shum Jr. tosses beach balls that represent mandarin oranges inside of a Lunar New Year installation Thursday, Jan. 31, 2019 in Santa Monic

Actor Harry Shum Jr. tosses beach balls that represent mandarin oranges inside of a Lunar New Year installation Thursday, Jan. 31, 2019 in Santa Monic

Actor Harry Shum Jr. gets inside of a a Chinese dragon during the opening of a Lunar New Year installation Thursday, Jan. 31, 2019 in Santa Monica, Ca

Actor Harry Shum Jr. gets inside of a a Chinese dragon during the opening of a Lunar New Year installation Thursday, Jan. 31, 2019 in Santa Monica, Ca

Actor Harry Shum Jr. poses for photos during the opening of a Lunar New Year installation Thursday, Jan. 31, 2019 in Santa Monica, Calif. In recent ye

Actor Harry Shum Jr. poses for photos during the opening of a Lunar New Year installation Thursday, Jan. 31, 2019 in Santa Monica, Calif. In recent ye

Actor Harry Shum Jr., left, poses for photos with a young fan during the opening of a Lunar New Year installation Thursday, Jan. 31, 2019 in Santa Mon

Actor Harry Shum Jr., left, poses for photos with a young fan during the opening of a Lunar New Year installation Thursday, Jan. 31, 2019 in Santa Mon

Decorations are placed over patrons during the opening of a Lunar New Year installation Thursday, Jan. 31, 2019 in Santa Monica, Calif.  In recent yea

Decorations are placed over patrons during the opening of a Lunar New Year installation Thursday, Jan. 31, 2019 in Santa Monica, Calif. In recent yea

This undated photo provided by NIKE, Inc. shows the shoe company's 2019 Nike Chinese New Year collection to commemorate the Year of the Pig. In recent

This undated photo provided by NIKE, Inc. shows the shoe company's 2019 Nike Chinese New Year collection to commemorate the Year of the Pig. In recent

This undated photo provided by Disneyland Resort shows a Mickey Mouse-shaped Chinese hot dog bun from the Prosperity Bao & Buns marketplace at Disney

This undated photo provided by Disneyland Resort shows a Mickey Mouse-shaped Chinese hot dog bun from the Prosperity Bao & Buns marketplace at Disney

This undated photo provided by Disneyland Resort shows Mickey Mouse-shaped mandarin orange-green tea tarts from the Lucky 8 Lantern marketplace at Dis

This undated photo provided by Disneyland Resort shows Mickey Mouse-shaped mandarin orange-green tea tarts from the Lucky 8 Lantern marketplace at Dis

As Asian-Americans across the U.S. mark the Lunar New Year on Tuesday, they can celebrate by eating Mickey Mouse-shaped tofu, sporting a pair of Year of the Pig-inspired Nike shoes and snacking on pricey cupcakes.

In recent years, the Lunar or Chinese New Year, which people around the globe are ringing in Tuesday, seems to have achieved all-American status.

Major companies are celebrating — and capitalizing — on a holiday that at its heart is about being with loved ones and wishing for prosperity and good luck.

Between now and Feb. 17, Disney California Adventure Park is offering "Asian eats." Nike is issuing a limited-edition Chinese New Year shoe collection.

Even if the merchandise is a loose interpretation, it's a gateway for some to learn about the Asian holiday.

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Follow Terry Tang on Twitter at twitter.com/ttangAP