Taiwan’s Din Tai Fung makes inroads into Europe with new London restaurant

Din Tai Fung opened its 153rd branch in Covent Garden

Former London mayor Boris Johnson (second from right) and Din Tai Fung chairman Yang Chi-hua (right)(Photo/CNA)

Former London mayor Boris Johnson (second from right) and Din Tai Fung chairman Yang Chi-hua (right)(Photo/CNA)

TAIPEI (Taiwan News) – The Michelin-starred Taiwanese restaurant chain Din Tai Fung (鼎泰豐) made its debut in Europe with the opening of the first store in the UK on Dec. 5.

Located in Covent Garden, London’s prime shopping and entertainment hub, the establishment boasts 250 seats in a two-story building and a signature open-concept kitchen, where visitors are sure to be amazed watching the dim-sum chefs dexterously wrap the famous delicacy xiaolongbao (steamed dumplings) with 18 pleats, reported The Business Times.

Among the celebrities whose appearances added to the fanfare of the restaurant’s launch were British comedian Stephen Fry and former Mayor of London Boris Johnson, who tried their hand at making xiaolongbao – with great effort.

Having expanded its presence across Asia, Australia, and the U.S., the 60-year-old restaurant brand is making a foray into Europe starting with London in a venture project with Singapore-based BreadTalk Group, reported CNA.

As the fifth-largest world economy with considerable consumption ability, the UK represents tremendous potential for the prospect of Din Tai Fung as it sets its eye at developing business in the European market, reckoned BreadTalk founder and chairman George Quek (郭明忠). The Din Tai Fung empire can expect to see the opening of at least 20 branches in the country over the next five to ten years, he added.

Gourmands in London have been eagerly anticipating the opportunity to dine in the walk-in only restaurant, which could take customers 5 hours waiting for a table at the new establishment, CNA cited British media reports.

The signature open-concept kitchen of Din Tai Fung (Photo/CNA)