Taiwan promotes tourism with picturesque ads at Paris train station

The ads feature the mountain town of Jiufen and tea gardens in Taiwan

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Taiwan promotes tourism with picturesque ads at Paris train station (Photo/CNA)

Taiwan promotes tourism with picturesque ads at Paris train station (Photo/CNA)

TAIPEI (Taiwan News) – Two eye-catching advertisements featuring landscapes of Taiwan’s tea gardens and the tourist attraction of Jiufen (九份) have been put up at the Gare de l'Est, or Station of the East, one of the major terminals in Paris, as part of Tourism Bureau’s effort to lure European visitors.

Taiwan has seen a total of 43,257 arrivals from France between January and October this year, a 12.82 percent year-on-year rise, making the country the third-largest European source of inbound tourism, which can translate to considerable commercial potential, according to the Taipei Tourism Office in Frankfurt, Germany.

With the train station serving as a transit hub for a significant number of commuters and visitors traveling to other European countries, the ads will help market Taiwan beyond borders, the Office believes.

The ads, hanging high in the lobby of the station at conspicuous places, read “Discover the unique culture and charming towns of Taiwan,” and “Experience the unforgettable encounters” in French, reported CNA.

Citing comments by Karine Vampouille, a French travel agent, travel packages involving destinations in Taiwan have grown in popularity over the years, with 11-day around-the-island tours being the most sought-after products. French are particularly enthusiastic about Taiwan’s temples, teas, and indigenous cultures, while national parks, hot springs, and cuisines also constitute the charisma of Taiwan in the eyes of the French, the Office was quoted.

Individuals are invited to take a picture with any one of the two ads and upload the photo to the Facebook page of Taiwan Tourisme to receive a tea set and an opportunity to be invited to a tea sampling session by Dec. 10.

Jiufen (Photo courtesy of FB@taiwantourisme)

Taiwan's tea gardens (Photo courtesy of FB@taiwantourisme)​