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Sony captures highest spotlight of countdown to New Year 2007

Sony captures highest spotlight of countdown to New Year 2007

Along with the 2007 countdown party in front of the Taipei City Government, the nearby Taipei 101, the tallest building in the world, will have a firework display at the beginning of the year 2007, with fireworks shooting off from the building.

The manager of Taipei 101 Mall, Hsieh Wen, said the building's countdown to New Year 2007 firework display is still sponsored by Sony this year, but the time of the firework show will be increased from last year's 128 seconds to this year's 188, one full minute more, the manager said. He said the Japanese electronics giant spent more than NT$20 million for last year's show, but has not revealed a figure for this year.

He stressed that in addition to the global live broadcast, last year's Taipei 101 firework show has enjoyed millions of plays on demand on the Internet in 2006, which has created a tremendous boost to the sponsor's brand name.

The city government has estimated the turnout of this year's countdown to New Year could reach 500,000 people.




Updated : 2021-08-01 09:36 GMT+08:00