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Tokyo stores to beam adverts to shoppers in real time

Tokyo stores to beam adverts to shoppers in real time

Stores in central Tokyo are set to beam news of special offers, menus and coupons to passers-by in a trial run of a radio tagging system.
The Tokyo Ubiquitous Network Project, which launches in glitzy Ginza district next month, sends shoppers information from nearby shops via a network of radio frequency identification tags, infrared and wireless transmitters, according to the project's Web site.
Shoppers can either rent a prototype reader or get limited transmits on their cell phones. The tags and transmitters identify a reader or phone's location and match it to information posted by shops on an Internet server, the site said.
By bringing the reader close to radio tags on street lamps, visitors can also access maps and tourist information in five languages, according to project official Hiroaki Hajota.
"There has been a lot of interest from Ginza's stores," Hajota said. "In the future, we hope the system will be able to target specific types of users with tailored information."
The trial, supported by Tokyo city and the Transport Ministry, is scheduled to run from Jan. 21-March 10.


Updated : 2021-05-13 14:01 GMT+08:00