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TAA calls for high quality media

TAA calls for high quality media.

TAA calls for high quality media.

In recent years, as Taiwan's media has been criticized for being littered with juicy news and sensational TV programs, the Taiwan Advertisers' Association (TAA) calls on advertisers backing out from their support to the media that lack content control.
"We urge the media to eliminate exaggerated or unsubstantiated reports, violent and sexual content in news reporting, as well as programs detrimental to traditional values," said Luis Ko, chairman of TAA, at the association's 4th Convention recently.
TAA's Media Business Committee headed by Ko conducted a media watch project between April and September and submitted three observation reports in total.
The project was entrusted to Taiwan's End Child Prostitution in Asian Tourism (ECPAT), Foundation for the Prevention of Public Damage by the Media and Broadcasting Development Fund, observing overall four major pal websites, six major newspapers and 14 TV channels.
"We expect TAA's members to purchase media cautiously," said TAA's Secretary-General Helen Wang, "with the aim to encourage good-quality TV programs and meantime to request some poor-quality TV programs or media to make improvement." Advertisers now can play a crucial role in the control of media content as the media rely partially on advertisement incomes.
TAA welcomes more advertisers joining the organization to extend its influence on the media.
The 37 members of TAA include the well-known Macdonald, Chunghwa Telecom, I-Mei Foods, Shinkong Bank and other noted enterprises. All the members enjoy free-of-charge seminars and lectures on effective marketing, efficient management and other subjects related to advertisement industry.
Picture shows TAA chairman Luis Ko delivering a speech at the convention.


Updated : 2021-06-15 12:56 GMT+08:00