From Ailes to Trump: Meet Bill Shine, Trump's new image man

FILE - In this April 24, 2017, file photo, then-Fox News co-president Bill Shine, leaves a New York restaurant. For years Shine carried out Roger Aile

FILE - In this April 24, 2017, file photo, then-Fox News co-president Bill Shine, leaves a New York restaurant. For years Shine carried out Roger Aile

In this July 18, 2018, file photo, President Donald Trump, center, takes his seat before the start of his meeting with members of his Cabinet in the C

In this July 18, 2018, file photo, President Donald Trump, center, takes his seat before the start of his meeting with members of his Cabinet in the C

BRIDGEWATER, N.J. (AP) — For years, he dutifully carried out Roger Ailes' orders, earning himself the nickname "the Butler" at Fox News.

Now Bill Shine is serving the same role under President Donald Trump.

The former news executive was formally brought into the White House last month as deputy chief of staff for communications, but he has yet to move into a permanent office or bring on his own staff. However, he is already putting his mark on the West Wing.

That includes improving the production quality of White House events and trying to shape the message of an administration whose communication strategy has always seemed haphazardly dictated by tweet.