Southern states join to promote civil rights tourism

FILE - In this Sept. 16, 2016, file photo the F.W. Woolworth's lunch counter is seen at the International Civil Rights Center & Museum in Greensboro,

FILE - In this Sept. 16, 2016, file photo the F.W. Woolworth's lunch counter is seen at the International Civil Rights Center & Museum in Greensboro,

FILE- In this Monday, Jan. 16, 2017, file photo, the tomb of Martin Luther King Jr., and his wife Coretta Scott King is seen as the sun sets, in Atlan

FILE- In this Monday, Jan. 16, 2017, file photo, the tomb of Martin Luther King Jr., and his wife Coretta Scott King is seen as the sun sets, in Atlan

FILE - In this Oct. 15, 2015, file photo, a statue of Rev. Martin Luther King, Jr. overlooks the 16th Street Baptist Church in Birmingham, Ala., where

FILE - In this Oct. 15, 2015, file photo, a statue of Rev. Martin Luther King, Jr. overlooks the 16th Street Baptist Church in Birmingham, Ala., where

FILE - In this Monday, Jan. 16, 2017, file photo, people wait in line to enter the National Civil Rights Museum on Martin Luther King Jr. Day in Memph

FILE - In this Monday, Jan. 16, 2017, file photo, people wait in line to enter the National Civil Rights Museum on Martin Luther King Jr. Day in Memph

FILE- In this March 12, 2017 file photo the doors of the Lyceum, a building on the University of Mississippi campus in Oxford, Miss. The site is among

FILE- In this March 12, 2017 file photo the doors of the Lyceum, a building on the University of Mississippi campus in Oxford, Miss. The site is among

FILE - This March 3, 2004 file photo shows the Brown v. Board of Education National Historic Site as work continues in Topeka, Kansas. The site is amo

FILE - This March 3, 2004 file photo shows the Brown v. Board of Education National Historic Site as work continues in Topeka, Kansas. The site is amo

BIRMINGHAM, Ala. (AP) — Southern states are banding together to promote civil rights tourism across the region.

Fourteen states including all of the Deep South are joining to promote the U.S. Civil Rights Trail. It's a tourism website and campaign that will highlight about 130 sites linked to the modern civil rights movement.

The joint effort is being unveiled as part of the MLK holiday weekend.

Individual Southern states have used such promotions for years. But Alabama tourism director Lee Sentell says the states have never before joined together in a single push to bolster civil rights tourism.

Most states participating in the promotion are part of Travel South USA, which is funded by state tourism agencies. The organization has launched civilrightstrail.com and is placing advertisements to promote the trail.