Apple replaces Asustek to be No. 4 notebook computer supplier in Q3

Apple replaced Taiwan-based PC brand Asustek Computer Inc. to become world's 4th largest notebook supplier

(Image by pixabay user markusspiske)

(Image by pixabay user markusspiske)

Taipei, Nov. 18 -- Apple Inc., the U.S. consumer electronics giant, replaced Taiwan-based PC brand Asustek Computer Inc. (華碩) to become the world's fourth largest notebook computer supplier in the third quarter of this year, according to TrendForce Corp.

In a research report, TrendForce, a Taipei-based market information advisory firm, said Apple got a boost from the rising popularity of its MacBook Pro, whose new edition was unveiled in the third quarter, helping it take the fourth position from Asustek.

TrendForce said Apple shipped 4.43 million notebook computers in the July-September period, up 11.3 percent from a quarter earlier. That enabled it to take a 10.4 percent share in the global market.

Asustek's shipments, meanwhile, totaled 3.82 million units, down 4.3 percent from a quarter earlier, representing an 8.9 percent share of global notebook computer sales, putting it in fifth place.

Another Taiwanese PC brand, Acer Inc. (宏碁), took the sixth position or a 7.7 percent market share in the third quarter after shipping 3.31 million units, up 2.8 percent from a quarter earlier, the research report showed.

TrendForce said Asustek and Acer are likely to enjoy a 6.5 percent and a 0.2 percent sequential shipment increase, respectively, in the fourth quarter as the two brands have been aggressively penetrating the global gaming PC market.

Acer, in particular, is expected to also benefit from a recovery in sales in the European market during the October-December period, the advisory firm said.

Overall notebook computer shipments worldwide rose 6.8 percent in the third quarter, from the second quarter, to reach 42.69 million units due to the peak season effects. The third quarter figure was also up 0.9 percent from a year earlier, TrendForce said.

HP Inc. of the United States retained the world's largest notebook computer supplier title in the third quarter after shipping about 11 million units, the highest quarterly shipment record for the company, TrendForce said.

TrendForce said HP's third quarter shipments rose 17.6 percent from the second quarter and represented a 25.8 percent share in the global market, up from 23.4 percent in the previous quarter.

China's Lenovo Group Ltd. (聯想) came in second in the third quarter after shipping 8.58 million units, up 6.5 percent from a quarter earlier. It took a 20.1 percent share, which was unchanged from the second quarter, TrendForce said.

The advisory firm said U.S-based Dell Inc. remained the third largest notebook computer brand in the third quarter by shipping 6.65 million units. That was up 1.4 percent from the second quarter, allowing it to take a 15.6 percent share in the global market. The report showed Dell saw solid demand for its commercial models.

Led by major suppliers such as HP and Lenovo, global notebook computer shipments for 2017 are expected to rise 0.7 percent from a year earlier to about 162 million units, TrendForce said.