TAIPEI (Taiwan News) – In order to fulfill an earlier promise to attract 2 million Japanese tourists to visit Taiwan this year, the Tourism Bureau is launching a “333” formula of subsidies for groups of three Japanese who stay on the island at least three nights within the next three months.
Last August, Minister without Portfolio Chang Ching-sen (張景森) said he wanted to see 2.5 million Japanese tourists visit Taiwan in 2020, with a total of 7 million Japanese and Taiwanese traveling to each other’s country.
Tourism Bureau Director-General Chou Yung-hui (周永暉) predicted a total of 2 million Japanese visitors for this year, but the total for the period January-through-August stood at 1.19 million, a slight drop from the same period last year, leading to fears that it would be impossible to achieve the figure of 2 million, the Chinese-language Apple Daily reported.
However, Chou remarked that the fourth quarter is usually the high season for visitors from Japan, and that the 333 formula, also known under the English-language name “Meet Colors!,” to be rolled out on November 28 would help achieve the goal.
Three Japanese travelers who came together and stayed more than three nights in Taiwan within the next three months would be awarded 3,000 yen (NT$800, US$26) each.
The 2 millionth visitor from Japan this year can also expect a free airplane ticket and hotel vouchers, the Tourism Bureau said.
The 333 formula will be valid from November 28 until February 18 and will also encourage travel agencies and airlines to design relevant package tours for Japanese visitors, according to officials.