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Taipei City steps up marketing campaign ahead of visa waiver for Filipinos

Our Awesome Plant, a popular travel guide, will offer Filipinos information on Taipei’s food and recreations.

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Taipei's Department of Information and Tourism said it will step up its campaign to lure tourists from the Philippines. (Photo courtesy of TPEDOIT)

Taipei's Department of Information and Tourism said it will step up its campaign to lure tourists from the Philippines. (Photo courtesy of TPEDOIT)

TAIPEI (Taiwan News)—In line with the Ministry of Foreign Affairs’ latest measure granting visa-free entry for visitors from the Philippines, Taipei City’s Department of Information and Tourism (TPEDOIT) has said in a recent news release that it will step up its campaign to lure tourists from the Southeast Asian country.

The Philippines, with a large middle class population, is only two hours by flight to Taiwan. Taipei’s gastronomic appeal, diverse tourist resources, shopping environment, plus the visa-free agreements will add to the attractiveness of the island’s capital for Filipinos planning oversea travel, according to TPEDOIT Commissioner Chien Yu-yen (簡余晏).

Taking advantage of growing online marketing opportunities, TPEDOIT has launched a project inviting bloggers of the Southeast Asian country’s well-known social networking website “Our Awesome Planet” to shoot short footages promoting travel in Taipei. Our Awesome Plant, a popular travel guide, will offer Filipinos information on Taipei’s food and recreations, TPEDOIT said.

Taipei City steps up marketing campaign ahead of visa waiver for Filipinos

Philippine bloggers visit a temple in Taipei. (Photo courtesy of TPEDOIT).

According to statistics released by Taiwan’s Tourism Bureau, 181,850 tourist from the Philippines visited Taiwan between January and August, a 71% rise on a year-on-year basis. The relaxation of visa rules is expected to draw more tourists from the archipelago.