“Taipei in Motion,” a short film promoting the Aug. 19-30 Summer Universiade, the largest international sporting event ever staged in Taiwan, was named a winner of the Red Dot Award for communication design Aug. 10.
Released in May, the 98-second video by Taipei-based production company Bito interweaves footage of the host city’s historic sites, iconic structures and dynamic urban environment with the movements of archery, diving, taekwondo, track and field and other athletes. The film, the third official short promoting the Universiade, has garnered over 3.47 million views and 100,000 shares on Facebook.
In an Aug. 15 meeting with the production team, Taipei Mayor Ko Wen-je said the video has helped foster excitement for the upcoming Universiade and strengthen the visibility of Taiwan’s capital overseas. By winning a prestigious Red Dot communication design award, the film has highlighted the city’s commitment to achieving excellence in every aspect of hosting the Universiade, he added.
Shot using aerial, high-speed and underwater cameras, “Taipei in Motion” spotlights leading attractions including the Grand Hotel, North Gate and Taipei 101 while showcasing the unique sights and sounds of the northern Taiwan metropolis.
According to Bito Creative Director Liu Keng-ming, the video was designed to showcase Taipei from a diverse variety of angles, with each frame serving as a poster for the games and the city by relating the athletes’ energy to the vibrancy of the urban environment.
Sound design also forms a key component of the film, he said, adding that the production integrated elements such as audience cheers, competitors’ heartbeats and metro announcements to convey the passion of Universiade participants and the rhythm of Taipei.
Also known as the World University Games, the Universiade is an international sporting and cultural festival held biennially in a different city worldwide. The 29th Universiade in Taipei involves 7,699 student athletes from 141 countries contesting 21 sports at 38 competition venues in Taipei, Hsinchu City, Hsinchu County, New Taipei and Taoyuan cities.