Erin French runs a 40-seat restaurant called The Lost Kitchen in a tiny Maine town. She takes reservations for the season one day a year, starting midnight April 1.
This year, instead of a few dozen calls overnight, she got 10,000 in 24 hours.
So many calls came that it overwhelmed her three phone lines, which hold just 40 messages. Alarms went off when emergency lines to the fire department were blocked. "This is bigger than us," French posted on Facebook sometime after midnight. "Thousands of calls pouring in."
Word of mouth, magazine mentions and a Tastemade video that got 2 million views have turned French into a culinary star. It's quite a triumph for a woman who grew up in Freedom, Maine, population 700, working in her dad's diner.