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Lost Kitchen: 10,000 phone calls for a 40-seat restaurant


              This Aug. 24, 2016 photo shows bread, olives and other pre-dinner nibbles served at The Lost Kitchen in Freedom, Maine, before the meal...

              This undated photo provided by Clarkson Potter/Penguin Random House shows the cover of a new cookbook called "The Lost Kitchen: Recipes...

              This undated photo provided by Clarkson Potter/Penguin Random House shows Erin French, owner of The Lost Kitchen restaurant in Freedom,...

              This undated photo provided by Clarkson Potter/Penguin Random House shows the restored 19th century mill in the tiny town of Freedom, M...

              This undated photo provided by Clarkson Potter/Penguin Random House shows the interior of The Lost Kitchen, a 40-seat restaurant locate...

              This Aug. 24, 2016 photo shows a menu on a rustic wooden table at The Lost Kitchen in Freedom, Maine. The chef and owner Erin French go...

This Aug. 24, 2016 photo shows bread, olives and other pre-dinner nibbles served at The Lost Kitchen in Freedom, Maine, before the meal...

This undated photo provided by Clarkson Potter/Penguin Random House shows the cover of a new cookbook called "The Lost Kitchen: Recipes...

This undated photo provided by Clarkson Potter/Penguin Random House shows Erin French, owner of The Lost Kitchen restaurant in Freedom,...

This undated photo provided by Clarkson Potter/Penguin Random House shows the restored 19th century mill in the tiny town of Freedom, M...

This undated photo provided by Clarkson Potter/Penguin Random House shows the interior of The Lost Kitchen, a 40-seat restaurant locate...

This Aug. 24, 2016 photo shows a menu on a rustic wooden table at The Lost Kitchen in Freedom, Maine. The chef and owner Erin French go...

Erin French runs a 40-seat restaurant called The Lost Kitchen in a tiny Maine town. She takes reservations for the season one day a year, starting midnight April 1.

This year, instead of a few dozen calls overnight, she got 10,000 in 24 hours.

So many calls came that it overwhelmed her three phone lines, which hold just 40 messages. Alarms went off when emergency lines to the fire department were blocked. "This is bigger than us," French posted on Facebook sometime after midnight. "Thousands of calls pouring in."

Word of mouth, magazine mentions and a Tastemade video that got 2 million views have turned French into a culinary star. It's quite a triumph for a woman who grew up in Freedom, Maine, population 700, working in her dad's diner.


Updated : 2021-10-21 21:55 GMT+08:00