SYDNEY (AP) — Australia's Fox Sports will televise A-League football matches for the next six years under a 346 million Australian dollars ($215 million) rights deal agreed Tuesday with Football Federation Australia.
The deal also covers matches played by the Australian men's and women's national teams. Fox Sports has been the A-League rights holder since the league's inception in 2005.
FFA chairman Steven Lowy said the deal showed football was "now entrenched as a mainstream Australian sport. Our game has never seen a deal of this magnitude before."
But the agreement is dwarfed by the 2.5 billion Australian dollars ($1.8 billion), six-year rights deal for Australian Rules football and the 1.8 billion Australian dollars ($1.3 billion) six year deal for the National Rugby League. It does however outweigh the 285 million Australian dollars ($207 million), five-year rights deal held by the Australian Rugby Union.