As more consumers and industry users adopt VR technologies, there will be ample opportunities for consumer, gaming, entertainment and business applications providers to ride this wave, according to IDC.
It is vital to get a clear picture of the VR market within the context of the ecosystem, the market research firm said. International companies like SONY and HTC are taking the lead in VR technologies while Chinese companies are advantaged in marketing. VR device is being highly correlated with the development of the larger ecosystem of upstream supply chain, content, platforms and accessories, IDC said.
Virtual reality (VR) is an increasingly hot topic at technology events, government meetings and consumer entertainment events, injecting a boost of much needed excitement into consumer IT and business applications markets, IDC added.
According to Neo Zheng, Research Manager, Client System Research, IDC China, “What started as a great concept, VR is quickly becoming reality for consumer and business applications. With the participation of major global manufacturers, the VR market is set to enjoy rapid growth in the second half of 2016. This results in upstream and downstream benefits, with VR chip/screen suppliers providing more specially designed components and video game developers offering more VR content. We expect the VR ecosystem and user demands to dramatically change in the coming years.”