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Asustek top PC monitor vendor for 28 straight quarters in Taiwan

Asustek top PC monitor vendor for 28 straight quarters in Taiwan

Asustek Computer Inc., one of Taiwan's leading personal computer vendors, said Thursday that it maintained its position as the largest PC monitor vendor in Taiwan in the third quarter of this year.

It was the 28th consecutive quarter for Asustek to dominate the top spot in Taiwan's PC monitor market since the fourth quarter of 2008 on the back of the company's efforts to launch new models to attract more sales, the PC vendor.

Citing data compiled by market information advisory firm International Data Corp., Asustek said that it held a 28.4 percent share of Taiwan's PC monitor market in the July-September period, little changed from a quarter earlier.

Asustek said that it has been gearing up to launch new gaming PC models to boost monitor sales, while it has intensified efforts to introduce anti-blue ray PC monitors to the market, adding these new products have received a warm reception among consumers.

Last month, Asustek unveiled a gaming PC monitor for professionals -- the ROG Swift PG279Q -- in the world market and the new product has gone on sale in the on-going Information Month trade show in Taipei.

Asustek said that the new PC monitor model is equipped with an ultra-high definition in-plane switching (IPS) panel and is able to filter harmful blue rays, a feature that appears to be prompting many professional gaming players to seek the new product.

In addition to the new gaming PC monitor, Asustek said that it has introduced a wide range of peripheral devices for gaming PC use in the Information Month trade show, which will run through Dec. 6 in Taipei, before moving to Taichung and Kaohsiung later this month, and on to Tainan in January.

According to market statistics, Asustek controlled more than 50 percent of Taiwan's notebook computer market in the third quarter of this year, and in the first 10 months, the vendor's market share also topped 50 percent. In September alone, Asustek even held more than 60 percent of Taiwan's gaming notebook computer market, the data showed.

Earlier this week, Asustek announced it would add two chief operating officers -- S. Y. Hsu and Samson Hu-- to work with its existing COO Eric Chen as part of its efforts to improve its management structure.

Despite the latest news of its strong market position, shares of Asustek fell 1.10 percent to close at NT$269.00 (US$8.20) on the Taiwan Stock Exchange Thursday. (By Jeffery Wu and Frances Huang)

Updated : 2021-09-17 23:58 GMT+08:00