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Car vendors launch promotion campaigns to reach annual sales goal

Car vendors launch promotion campaigns to reach annual sales goal

Taipei, Nov. 8 (CNA) Car vendors in Taiwan said Sunday that they have kicked off promotional campaigns to take advantage of the traditionally strong fourth quarter and reach the annual sales target for Taiwan's market as a whole of 420,000 vehicles. The local car market has showed signs of recovering in October because of peak season effects, and car vendors want to use attractive promotions to push sales higher in the last two months of the year. In October, car sales in Taiwan rose 28 percent from a slump in September to 32,000 units. In the first half of September, buying interest was dampened by the ghost month on the lunar calendar, which fell on Aug. 14-Sept. 12. Consumers in Taiwan tend not to purchase big-ticket items, such as cars and homes, during ghost month to avoid bad luck. Among the car vendors which have launched promotion campaigns, Hotai Motor Co. (???), the local sales agent for Toyota, said it will offer rebates ranging between NT$50,000 (US$1,529) and NT$70,000 on a single car purchase that replaces an old Toyota of three to five years old. In addition to the rebate, the car buyer will get a 55-inch 4K ultra-high definition JVC TV and enjoy a three-year interest-free installment payment package, Hotai Motors said. Rival Yulon Nissan Motor Co. (???), which sells cars under the Nissan brand, is offering a Dyson vacuum valued at NT$27,500 plus car accessories worth about NT$30,000 to new car buyers. Luxgen Motor Co. (???), which sell models under its own Luxgen brand, will provide a traffic navigation system worth NT$18,000 and vouchers for NT$20,000 worth of accessories to buyers of new cars. Car vendors said these packages are aimed at helping the local car industry reach a goal of selling a total of 420,000 cars for 2015. In the first 10 months of this year, car sales in Taiwan totaled 344,104 units. (By Tien Yu-pin and Frances Huang)


Updated : 2021-09-26 00:05 GMT+08:00