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ZenFone series making inroads into Colombia

ZenFone series making inroads into Colombia

Taipei, Oct. 16 (CNA) Asustek Computer Inc., a Taiwan-based manufacturer and distributor of computers, communication products and consumer electronics, held a product presentation in Bogota, the capital of Colombia, on Friday, inviting consumers there to experience its ZenFone smart phone series, according to a statement by the company. The event, titled "Incredible Comes to Colombia," was hosted by Eric Chen (???), Asustek's global vice president who presented the company's smart phone brand to Colombian consumers for the first time, the statement said. A variety of phones in the series, including ZenFone 2, ZenFone 2 Laser, ZenFone 2 Deluxe, ZenFone Go, and ZenFone 2 Deluxe Special Edition sporting 4GB/258GB of internal storage, was exhibited. Chen said Asustek has the ambition to make inroads into the Colombian market, and that the ZenFone is the company's perfect creation for its idea of "letting everyone enjoy luxury." Chen added he hopes the ZenFone series will offer Colombian consumers a unique experience in digital life. In the first three quarters of this year, Asustek posted an output of 13.5 million smart phones. With the launch of its new products and a holiday season coming up, the output is expected to grow by over 20 percent, or 6.5 million to 7.5 million units, in the fourth quarter, compared with the previous quarter, sources in the sector predicted. For the entire year in 2015, Asustek is expected to reach its goal of shipping 20 million to 21 million units, the sources said. (By Lo Hsiu-wen and Elizabeth Hsu)


Updated : 2021-09-19 21:03 GMT+08:00