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Yahoo Taiwan agencies to recruit digital marketing consultants

Yahoo Taiwan agencies to recruit digital marketing consultants

Taipei, July 22 (CNA) The Taiwan unit of Yahoo Inc. announced Wednesday that it has contracted advertising agencies to help them recruit over 100 digital marketing consultants this year as part of efforts to promote its local advertising.
Eponine Chen, vice president of the media advertising group at Yahoo Taiwan, told a press briefing that Taiwan had around 1.38 million small- and medium-sized enterprises (SMEs) as of June this year, but only a few hundred digital marketing consultants working at those companies.
To help expand the talent pool, Yahoo Taiwan selected five authorized digital marketing instructors earlier this year from among 350 employees of its 30 local ad agencies, she said.
The five authorized instructors will participate in about 100 lectures organized by Yahoo Taiwan later this year to help recruit over 100 digital marketing consultants for the Internet portal's local agencies, Chen said.
In the second quarter of 2015, the number of Yahoo Taiwan's native ad customers increased by 30 percent, all of which came from SMEs, according to Chen.
Yahoo Taiwan has organized annual training campaigns for digital marketing instructors since 2011, and this year will focus on using native ads across mobile devices to boost revenues for SMEs, which account for 97.6 percent of Taiwan's companies.
Local advertising allows publishers and advertisers to deliver paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior, that viewers who actually pay any attention to ads feel that they belong there.
(By Jeffrey Wu)


Updated : 2021-09-20 07:40 GMT+08:00