Taipei, July 20 (CNA)
Taipei was second-top of the list of destinations searched for on the Hotel.com Chinese-language website in the first five months of 2015, following Hong Kong, according to an annual Hotel.com study on outbound travel by mainland Chinese travelers.
Asian destinations comprised nine out of the top 10 spots on the list, with Paris the only non-Asian destination in the top 10 -- Hong Kong, Taipei, Bangkok, Seoul, Phuket, Tokyo, Osaka, Chiang Mai, Singapore and Paris -- the 2015, or fourth edition of the Hotel.com Chinese International Travel Monitor shows.
The study also found that based on the number of rooms booked on the Hotels.com Chinese website in 2014, Taiwan was the 10th-highest destination Chinese travelers intended to visit in 2014, and the fifth-highest they actually traveled to that year.
The top 10 destinations Chinese travelers actually visited last year were the United States, Thailand, Hong Kong, Japan, Taiwan, South Korea, France, Australia, Italy and the United Kingdom.
According to the study, tech-savvy, younger and more affluent Chinese formed a substantial part of the 20 percent growth in the number of outbound mainland Chinese travelers, which reached 107 million in 2014.
"China now has 1.4 billion people, up from official government estimates of 1.36 billion in July 2014. Disposable personal income in China grew to an all-time high of 28,844 renminbi (US$4,649) in 2014 which, put simply, means that its people have more money to spend on travel and other discretionary spending," the report said.
It explained that the trend is supported by continuing urbanization. Citing research by consultants at McKinsey and Company, an American multinational management consulting firm, the report said that by 2022, more than 75 percent of China's consumers in cities will be earning between 60,000 and 229,000 renminbi per year.
"This urban affluence will fuel further, sustained growth in outbound tourism. Official China tourism statistics indicate that the number of outbound tourists was 107 million in 2014, an increase of almost 20 percent over the previous year," the report said.
The 2015 Hotels.com Chinese International Travel Monitor was compiled with research on how outbound travel movements by mainland Chinese are impacting the global travel industry, combining data from over 3,000 Chinese international travelers and 1,500 Hotels.com accommodation partners globally with Hotels.com own data and other third-party research. (By Liu Te-chan and Elizabeth Hsu)
Taipei, July 20 (CNA)