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Acer, Asustek suffer slump in EMEA PC market in Q2: IDC

Acer, Asustek suffer slump in EMEA PC market in Q2: IDC

Taipei, July 20 (CNA)
The top two Taiwanese personal computer brands recorded sharp shipment declines in Europe, the Middle East and Africa (EMEA) region in the second quarter of 2015, as the overall market continued to suffer from weak demand, according to tech research firm IDC.
The total PC shipments in the EMEA region reached 17.2 million units in the April-June quarter, posting a 21.6 percent decline year-on-year, the IDC said in a July 17 report.
Taiwan's Asustek Computer Inc. climbed to fourth place in the EMEA PC rankings, but its shipments declined in line with the market at 21.1 percent year-on-year.
IDC said that Asustek's limited volume of low-cost PCs shipped with Microsoft Corp.'s "Windows 8.1 with Bing" operating system reduced the vendor's exposure during this quarter.
Another Taiwanese PC vendor, Acer Inc., came in fifth, with its shipments declining across all EMEA sub-regions by 42.2 percent year-on-year due to weak demand, while the vendor also focused on clearing inventory ahead of its new products for the back-to-school season, according to the IDC.
The top three players in the EMEA region during the second quarter were Hewlett-Packard Co., Lenovo Group Ltd. and Dell Inc., with their PC shipments contracting by 17.2 percent, 14.7 percent and 11.7 percent year-on-year, respectively.
The IDC said that the EMEA market continued to suffer from unfavorable exchange rates that led to higher price points and weaker demand, with the decline deepened by the adverse year-on-year comparison with a very strong first half of 2014, when Windows XP-related renewals boosted shipments across the region.
In addition, high inventories translated into lower shipments in this transition quarter, as the industry focuses on stock depletion in preparation for the Windows 10 launch later this summer, the IDC noted. (By Jeffrey Wu)


Updated : 2021-09-17 02:44 GMT+08:00