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Starbucks jumping into South Africa's growing coffee market

Starbucks to open first store in South Africa, where coffee market is growing

Starbucks jumping into South Africa's growing coffee market

JOHANNESBURG (AP) -- Starbucks is jumping into the surging coffee market in South Africa, where the number of cafes has expanded rapidly in recent years.

The company says the first store will open in Johannesburg by mid-2016 through a deal with Taste Holdings, a licensor of global brands in the region.

Already, South Africa has a lively coffee market thanks to a mix of independent cafes and chains.

Starbucks and Taste aren't disclosing the financial terms of their deal. But the companies say their partnership will eventually lead to additional Starbucks stores in South Africa.

Starbucks, based in Seattle, has about 22,000 locations around the world.


Updated : 2021-09-25 20:53 GMT+08:00