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McDonald's to change operating model in Taiwan

McDonald's to change operating model in Taiwan

McDonald's to change operating model in Taiwan

McDonald's Co., the world's largest hamburger fast food chain, said Wednesday that it will change the way it operates in Taiwan, but denied a report that it was pulling out of the country and sidestepped the question of whether it plans to sell its directly operated stores.

In the statement issued earlier in the day, McDonald's said that in its global invigoration plan initiated last month, one of the preliminary measures is to review its operating models around the world to allow the introduction of a more efficient business model.

Against this backdrop, McDonald's said, it has decided to seek "developmental licensee" in Taiwan but will not withdraw from the market.

The Taipei-based Business Weekly on Wednesday cited Kenneth Chan, McDonald's chief executive in the greater China region, as saying in a closed-door meeting in Taipei on June 12 that McDonald's will hand over its operational rights to someone else.

McDonald's will adopt the franchise model in the Taiwan market, allowing new investors to decide how they will do business here, Chan was cited as saying in the report.

That means closing the Taiwan subsidy, the Business Weekly said.

(By Elizabeth Hsu)
ENDITEM/pc


Updated : 2021-03-08 18:32 GMT+08:00